It is with interest that we study the social media links of our clients. So one recommendation is to make sure you are connected, liked and followed by the right people for you and your business.
If you are not, then we suggest a clean up. For example:
• Who is connected to you simply to be very proactive with your connections? We have even seen examples where people have contacted a connection having suggested that our client recommended a contact, when they had not!
• Who have you connected with because they asked, but you have no actual connection with?
• Who is following you on twitter with no interest in you, but simply to raise awareness of themselves with your followers?
• Who likes your facebook page, simply to post on your wall messages to your followers. We even saw a posting recently started 'we hope you dont mind us promoting a competitor.........'!
We suggest it is better having a smaller list of those interested in you than a large number of followers, likes or connections to look good!