Monday, 12 November 2012

Creating and building trust

How often do you hear the phrase 'people buy from people'. When we completed a research project into why people do buy from people, then 'trust' was the most important factor required before a buyer decides to buy from you or not.
Trust is much deeper than a gut feeling of whether you will be ripped off or not, so what can we do to make ourselves more trustworthy with our prospective customers?

Deliver on your promises - perhaps obvious, but it is where so many fail
Remove the risk - offer a guarantee and show your belief in your product or service

Position yourself with authority, expertise and recognition
Have proof of delivery such as testimonials, articles, awards and case studies
Tone down the selling but still solve the problem

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