How often do you hear the phrase 'people buy from people'. When we completed a research project into why people do buy from people, then 'trust' was the most important factor required before a buyer decides to buy from you or not.
Trust is much deeper than a gut feeling of
whether you will be ripped off or not, so what can we do to make ourselves more
trustworthy with our prospective customers?
Deliver on your promises - perhaps obvious, but it is
where so many fail
Remove the risk - offer a guarantee and show your belief
in your product or service
yourself with authority, expertise and recognition
Have proof of delivery
such as testimonials, articles, awards and case studies
Tone down the selling
but still solve the problem