Tuesday, 20 November 2012

Our 7 top tips to improve your sales meeting conversation rate

So you have invested in your marketing and created opportunities. These are our 7 top tips to ensure you convert more of those prospects to paying customers.

  1. Test different approaches with your prospects – what you say, wear, handout, offer or even the time you meet may influence your success
  2. Be honest with yourself. Review your discussions & know why you are not converting
  3. Know your market and demonstrate your awareness
  4. Remove the risk to the buyer such as giving a guarantee
  5. Listen to your prospect & match their need with your benefits. Consider the pain for the prospect by not buying from you, or the gain they would experience
  6. How clear is your Unique Selling Point to the buyer. Not just in terms of the message, but how is it important to your propect
  7. Know the influencers of your prospects decision, such as their partner, advisers, employees, existing supplier and online references.

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