Monday 8 October 2012

What does your design and print say about you and your business

Your stationery, business cards, website, e-mails, brochures and advertising convey your brand personality to your target audience.
The design is important in developing your image, how you are represented and what makes you stand out from the crowd.

Please make sure that you work with designers and printers that understand your vision for the business and that can create the appropriate and effective message for your business.
This is an area that can not be underestimated, even for the smallest of businesses.
You are going to spend some money to have this created, so get it right first time with the image that is right for you and your market.


Saturday 6 October 2012

Mentoring in leisure and hospitality

So what have I been doing recently?

One exciting piece of work that I have been doing is with a long term client. They are a husband and wife team running their own restaurant in Oxford for the past 7 years.

My role has been to support their decision makiing and planning in many different areas of the business, but predominantly relating back to the numbers in the business, including the obvious turnover and margins, but also reviewing the underlying numbers such as covers, average sale value, service scores, staff turnover and  to name a few.

This last week, we were looking at the seasonal flow of their business, highlighted by the recent visitors to Oxford for the open day at the Universities.

www.entrepreneursmentor.co.uk

Wednesday 3 October 2012

Invited to speak in London

I am pleased to have been invited back again to speak at this years conference of the Institute of Certified Bookkeepers in London on 7th November.

Last year, I spoke on the subject of Strategic and Tactical Marketing and was voted the 'the most popular speaker'.  This year, my talk will be covering the 7 effective steps to grow your bookkeeping business.

www.entrepreneursmentor.co.uk