Wednesday, 24 December 2014

Attract your ideal customer with effective marketing

Over the last decade, I have been delivering support to other business owners as a either a franchisor, via my own businesses or from within a membership organisation.

By far the biggest request for support is with marketing and how to find new clients. So this article shares some of my key thoughts and the areas that I have consistently spoken about at conferences in the past.

To enable you to promote your business most effectively to prospective clients, you have to consider three key areas:

  • What are you offering – having a clear proposition for your clients
  • Strategic marketing – understand who you want as clients and how you will capture their interest to engage with them
  • Tactical marketing – how you will take your message to the market and attract clients
You can read the full article on my LinkedIn Pulse listing at https://www.linkedin.com/pulse/attract-your-ideal-customer-effective-marketing-mike-foster 

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