Wednesday, 18 July 2012
What is out of date?
If you are selling food, then it is obvious when one of your products becomes out of date as it is past its best before date quoted. However do you regularly review your offering to ensure that it still matches the expectations of todays market and has not gone out of date? The reaction of a consumer to eating something out of date would be one of disappointment. Perhaps this could be related to a prospects expectations when they are reviewing your web site to read about a product or service that has not evolved or been updated for a long time? If it is not broken, then don't fix it, but we encourage you to regularly review your offering and how you fit in todays ever changing market place.